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Brand Story

๐˜พ๐™ง๐™ฎ๐™จ๐™ฉ๐™–๐™ก ๐˜พ๐™ง๐™–๐™›๐™ฉ ๐™—๐™ฎ ๐™‹๐™ง๐™ž๐™ฎ๐™–๐™ฃ๐™ ๐™–

๐™๐™๐™š ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐™Ž๐™ฉ๐™ค๐™ง๐™ฎ


What started as a clutch bag for her sisterโ€™s wedding became a crystal gateway for a diverse set of customers. Priyanka Mahajan didnโ€™t want to carry just about any bag to her sisterโ€™s Big Day! It had to be special, and with her creatively flamboyant spirit, she put together a masterpiece that shined in the eyes of mesmerised beholders.


Priyanka never imagined her creativity would travel several miles, finding itself gracing ร  la mode trends across various occasions and ceremonies.


Word travelled fast about Priyankaโ€™s famously hand-designed clutch bag.
Lo and behold, her label โ€˜Crystal Craft by Priyankaโ€™ was launched in 2011.


The first exhibition was at the Akshay Pratishthan at the Swiss
Embassy, Delhi, followed by retailing at multi-designer hi-end stores like
Ogaan, MAI, Aza Fashions (Delhi, Mumbai).

The founder of Bridal Asia, Divya Gurawara, was fascinated by the passion and penchant for such remarkably unique and unthought-of designs. She encouraged Priyanka to scale up and participate in Bridal Asia, Indiaโ€™s premier bridal exhibition. This event initiated Crystal Craft designs as the much sought-after clutch bags for every bridal and gifting segment.ย 

The journey of Visionaries

Priyanka has done M. Des (Masters in Design), specializing in Textile Design & Development from National Institute of Fashion Technology NIFT-Delhi (1998-2000). She garnered in-depth knowledge about fibers to fabrics, weaving, prints & various surface ornamentation techniques. She worked with the Austrian crystal brand Swarovski, India, for two and half years.ย 

Her experience and work involved top designers, export houses, and high-end clientele, giving her the hands-on experience she needed for understanding and interpreting the market, trends, design & production management.ย 

Much of Priyankaโ€™s ventures that led to opening up her design boutique began after she got married.ย 

Thus, the luxury brand โ€˜Crystal Craft by Priyankaโ€™ was launched with her husband Dinkar Mahajan, who has since spearheaded all marketing and sales efforts as the Business Development Head.ย 

Dinkarโ€™s in-depth knowledge of the industry, sharp intellect, analytical thinking with over 25 years of work experience gives the impetus to promote and market the brand well. He truly believes in building customer relations and trust through quality products and service.

Crystal Craft has gained growing recognition through membership opportunities with FICCI FLO, India Habitat Centre, EPCH, and IMC, Mumbai. Even celebrity stylists and fashion influencers have fancied the Crystal Craft designs, both in India and internationally.

The force behind it all!

They say a company without its group of employees is nothing but an empty block of boxes. We take pride in our group of specialists geared to design highly sophisticated and uniquely customized pieces for our clients. We have an in-house team immersed in R&D and designing for domestic and export, sourcing and production, quality control, marketing, and business development activities. Our in-house team empowers us to design products that meet global standards of quality. That is why we are able to satisfy every client with the best of our creations.

Where imagination comes to life!

The best part about Crystal Craft is the perfect blend of our rich Indian culture combined with the international standards for quality, production, and services!

The designs and techniques are inspired by various arts and crafts of India, like Mughal architecture, in-lay designs, Jadau Jewellery, etc.

Crystal Craftโ€™s Design Studio experiments with a combination of crystal work and different weaving, printing, foiling, embroidery, and stitching techniques.

Having its own manufacturing unit, the brand ensures a premium make, wherein the crystals stay on to the product with a strong bonding technique.ย  Proper care is taken during the manufacturing process, assuring the crystals are not just an addition but rather the superior part of each enriching design.

Crystal Craft focuses on designing unique pieces abreast with the latest fashion trend forecasts and in line with its Indian roots, providing a customized range and storylines.

Crystal Craft has turned out to be one of the most trusted brands among customers. Products are customized, be it beddings or cushion covers with size, fabric, shade, or design.ย 

Every customer gets style-studded comfort from adjustable face masks for men and women to ramp-ready and show stopper clutch bags.ย 

The collections from Noor to Classic Studded and Signature Shapes are super stylish and remarkably affordable. Thereโ€™s a Crystal Craft CUSTOMISED BAG SERIES with your name on it, so try it on, love the look and take it home with you.

Weโ€™ve been around the world

Over the years, Crystal Craft has exported its innumerable products to the Middle East, Scandinavia, Spain, and the US. Its products include Fashion Wear, Jewelry, Home Dรฉcor, Art & crafts, and Gifting items.

Priyanka was the third designer from NIFT-Delhi institute of Fashion Technology to exhibit her 11 designs at the prestigious Trend Pavilion German Heimtextil Frankfurt 2020.ย 

Crystal Craft also marked its presence with renowned brands:


International Platforms: HEIMTEX, New York Nowย 

Domestic Platforms: Bridal Asia, IMC Mumbai, Savoir-Faire (Calcutta), EPCH, HGH, Texstyles Indiaย ย 

Retail: Studio 8(DUBAI), Aza Fashions (PAN INDIA), among many more. Ogaan, Lโ€™affaire, Pitaraah, Agashe, etc.

Carry Crystal Craft designs with you Confidently and Magnificently!